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2020 Pennsylvania Ave., NW
202-546-0054
One Penn Plaza, Suite 6202
212-290-1585
One Penn Plaza, Suite 6202
212-290-1585
Religion Newswire 202-546-0054
2020 Pennsylvania Ave., NW |
For more information or archived press releases visit:
Religion Newswire Earned Media noun. Free media coverage, such as a news story or opinion piece. Example Citation: "In the world of campaigns, there is nothing better than earned media — free television and radio exposure — as opposed to paid media or costly advertisements."—Beth Shuster, "Being an Incumbent Has Many Benefits,"--The Los Angeles Times, April 7, 2001 Notes: Earned media used to be called free media, as the earliest citation from 1988 makes clear:
One of the most efficient and cost-effective ways to reach a large audience is through "earned media." Earned media is positive news coverage that you actively work to get. By creating newsworthy stories or events and offering the stories to news outlets in your area, you can generate effective media coverage that targets specific audiences with your specific message. |
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