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Billboards for Hit TV Series About the Life of Jesus
"Defaced" Nationwide, as Part of Ad Campaign
thechosenisnotgood.com
NEWS PROVIDED BY
130 Agency
April 13, 2022
DALLAS, April 13, 2022 /Christian
Newswire/ -- What started as an "of course a Jesus show would advertise with
billboards for Easter" took a sharp turn when their national outdoor ads were
seemingly and collectively defaced with graffiti. The vandalism mocked the
show's key tag lines, all with a call-to-action to visit a URL that landed users
on thechosenisnotgood.com. The
website contained a vague invitation to get answers on April 12th @ 3:33 pm PST.
The Chosen, which has over 350 million episode views through its first
two seasons, shared images of the defaced billboards on social media. Within 30
minutes, it garnished thousands of comments ranging from speculation, curiosity,
and downright outrage. Some fans, however, read between the lines and realized
it was from The Chosen itself.
The April 12th livestream revealed a satire video featuring the devil,
reminiscent of C.S. Lewis' Screwtape Letters. The website contains
links to the devil's social profiles (where he takes credit for the billboards)
and a playable parody of "Space Invaders" featuring characters from the show.
Produced by Harmon Brothers, the ad agency behind the viral "Squatty Potty," "Poo-Pouri,"
and "Purple" campaigns, the video itself has nearly half a million views on
Facebook and is growing rapidly on YouTube.
"I do regret not informing and including our core fans in our defacing gag,
because that caused some unintended confusion and disappointment," said Chosen
creator Dallas Jenkins. "But moving forward, we're extremely excited about this
campaign and are already seeing new audiences who previously weren't interested
in the show."
Dallas will address fans on the campaign in The Chosen's livestream at 8:30 pm
ET tonight on YouTube, Facebook, Twitch, and The Chosen app. This week
The Chosen has been showing live two episodes per night of Seasons 1 and 2 as
"Countdown to Easter."
The Chosen and Angel Studios made it clear that this is only the
beginning of the campaign. "Allstate has Mayhem and Chick-Fil-A has cows," said
Angel Studios co-founder Jeff Harmon. "It would only make sense for The
Chosen to have, well... a devil. We hope people enjoy the humor and
effectiveness this modern Screwtape-type campaign offers. We have a lot of great
things planned," he continued.
The Chosen is the largest fan-supported show in history and the
first-ever series on the life of Jesus. You can watch The Chosen
completely free by downloading their mobile app or streaming via the Angel
Studios TV app.
For interviews, contact: Michael Conrad,
Michael@130a.com, 214-616-0320
ABOUT THE CHOSEN
The Chosen completed its second season in the spring continuing its
unprecedented success as the largest fan-supported entertainment project of all
time. It has been translated into 58 languages and counting and consistently
ranked in the top 50 entertainment apps on iOS and Android. It is completely
free to watch on the app that connects directly to streaming devices with no fee
or subscription necessary and generates income for future seasons when viewers
choose to "pay it forward" after viewing. The Chosen is produced by Loaves &
Fishes Productions and distributed by Angel Studios.
ABOUT ANGEL STUDIOS
Angel Studios is the home of stories that amplify light. The "Angel" community
chooses which titles Angel Studios will support as the projects get funded,
created, and distributed. Angel Studios allows creators and audiences to form
passionate communities around their creative projects, making the story behind
the story as important as the final project itself. The studios’ first
projects—The Chosen and Dry Bar Comedy—have earned billions of views around the
world. Learn more at Angel.com
Before and after images of a billboard in Boston, MA was "defaced."
SOURCE 130 Agency
CONTACT: Michael Conrad, 214-616-0320,
Michael@130a.com