2020 Pennsylvania Ave., NW
Washington, DC 20006
202-546-0054
ChristianNewswire.com
209 W. 29th Street, Suite 6202
New York, NY 10001, USA.
212-290-1585
StandardNewswire.com
209 W. 29th Street, Suite 6202
New York, NY 10001
212-290-1585
CatholicWireService.com
Religion Newswire
2020 Penn. Ave., NW, Suite CCN
Washington, DC 20006
202-546-0054
2020 Pennsylvania Ave., NW
Washington, DC 20006 U.S.A.
Produced by Cooke Media Group for Focus on the Family,
the award-winning "It's a Baby" nationally broadcast TV commercial brings value
to the pre-born life with its message.
NEWS PROVIDED BY
Cooke Media Group
Dec. 14, 2023
LOS ANGELES, Dec. 14, 2023 /Christian
Newswire/ -- The "It's a Baby" ad campaign video was awarded the Television
Messaging Campaign of the Year in the
2024 National Religious Broadcasters (NRB) Media Awards. The award
recognizes creativity, innovation and excellence in production quality as the
winning campaign stands for free speech and/or against threats to free speech or
religion. Produced by
Cooke Media Group for Focus on the Family's
It's a Baby ad campaign, the 60-second video counteracts the devaluation of
life with its message that identifies the pre-born child as a baby and not a
fetus.
Cooke Media Group boasts an award-winning team of experts in film and television
production as well as branding and messaging strategies. "Our goal is to bring
great creativity to the table in service of a powerful cause," explained
Phil Cooke, producer of the nationally broadcast TV commercial and
co-founder of Cooke Media Group. "This bold campaign by Focus on the Family
really hit that target. I was very proud of our entire team who brought
excellence to the production."
The pro-life ad campaign launched nationwide on June 14, 2023, coinciding with
the one-year anniversary of the U.S. Supreme Court's decision in Dobbs v
Jackson Women's Health Organization. "Tragically, the culture has gotten
too comfortable using antiseptic scientific terms to dehumanize a child in the
womb," stated Focus on the Family's president, Jim Daly. "We wanted to challenge
that by plainly and simply showing – in situations we're all familiar with –
that it's a baby."
The award will be presented at the 2024 NRB International Christian Media
Convention, February 20-23, 2024 in Nashville, Tenn. "It's a Baby" can be viewed
at
https://www.youtube.com/watch?v=KZH5RKvMbJo. For interview requests with
Phil Cooke, producer, contact
laura@cookemediagroup.com or visit
https://cookemediagroup.com.
About Cooke Media Group
Founded by Phil Cooke with Kathleen Cooke in 1991, the award-winning team of
experts at Cooke Media Group has produced many of the most influential Christian
TV programs in history with a client list that includes Walt Disney, Dreamworks,
YouVersion, The Museum of the Bible and The Salvation Army. Cooke Media Group
specializes in telling stories that inspire faith, confront social issues and
stir people's hearts to action. For more information, visit
https://cookemediagroup.com.
SOURCE Cooke Media Group
CONTACT: laura@cookemediagroup.com